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Free tool · Palettes

Your logo colors,
Into full palettes.

LogoGoGo reads the colors in your logo and suggests palettes that work with it: complementary, analogous, neutrals, tints and shades. Every swatch shows HEX, RGB and CMYK, plus the closest Pantone, approx.

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How it works

Three steps,
No account needed.

1

Load your logo

Drop your SVG or try a sample. We find every color in the file.

2

Browse palettes

See complementary, analogous, neutral and tint palettes built from your main brand color.

3

Copy or apply

Copy any value in one tap, or apply a palette to recolor the logo versions.

FAQ

Quick questions,
Straight answers.

Which color values do I get?

Each swatch shows HEX for the web, RGB for screens and CMYK for print, plus the closest Pantone coated color marked approximate.

What is a complementary palette?

It pairs your brand color with the color across from it on the color wheel. It gives strong contrast for buttons, highlights and calls to action.

Can I recolor my logo with a palette?

Yes. Tap Apply and LogoGoGo rebuilds the logo versions in the new colors, ready to download.

Deliver every file to your client
with LogoGoGo.

Free for your first 3 brands. Every color version, every file type and one branded link they can always come back to.